What it is
The creator economy has matured past follower counts. What matters now is whether a creator's audience genuinely trusts them on your category, whether the content is good enough to run as paid media afterwards, and whether anyone can tell what it did for the business. We run campaigns against those three questions.
Matching, not booking
We shortlist on audience composition, category credibility and past brand-work quality — then check the numbers behind the profile. A smaller creator with the right audience beats a large one with a borrowed audience nearly every time.
Campaign management end to end
Briefing, negotiation, contracting, usage rights, content approvals, disclosure compliance, scheduling, payment and reporting. You approve; we run it.
Content that keeps working
We negotiate usage rights up front so the best-performing creator content can be run as paid social afterwards, which is usually where the real return sits.
What you get
Deliverables
Scope is agreed in writing before work starts. These are the components a typical influencer & creator marketing engagement includes.
- Creator strategy and campaign concept
- Creator shortlisting, vetting and audience analysis
- Negotiation, contracting and usage rights
- Briefing, content review and disclosure compliance
- Campaign scheduling and management
- Whitelisting and paid amplification of creator content
- Performance reporting against agreed KPIs
Method
How the work runs
Define
What the campaign is for, and which audience it has to reach.
Match
A vetted shortlist, with the reasoning and the audience data behind each name.
Run
Briefs, approvals, disclosure and delivery handled for you.
Extend
Winning content amplified as paid media, and the whole campaign reported.
Why Sole Digital Media
Three reasons this tends to go well
We run a creator network
Our MENA creator network gives us direct relationships rather than agency-of-an-agency layers.
Rights negotiated up front
So your best-performing asset does not expire in 30 days.
Compliance handled
Disclosure and platform policy are managed as part of the campaign.
FAQ
Influencer & Creator Marketing questions
Audience composition, category credibility, engagement quality and the standard of their previous brand work — verified against platform data, not a media kit.
Yes, where usage rights are agreed at contracting. We negotiate for that as standard because it is usually where the campaign return comes from.
Works well with
Related services
Digital Advertising
Google Ads, YouTube, display, shopping and programmatic — planned, built and optimised against your cost targets.
Performance Marketing
Cross-channel acquisition and conversion optimisation, run as a single programme against a cost-per-acquisition target.
Digital Strategy
The plan that decides where budget goes, which channels earn their place, and what success actually looks like.
Next step
Ready to talk influencer & creator marketing?
Send a brief and we will come back within one business day — usually with the questions that decide whether this is the right service for you at all.
Sousse, Tunisia · Mississauga, Canada · Working globally