What it is
Paid social is a creative problem wearing a media buyer's coat. Targeting has flattened out across platforms; what still moves cost per result is the creative and the offer. So we build campaigns around a testing plan, not around a targeting stack.
Campaign architecture
Objectives, audiences, budget split and bidding set up so results are attributable and the learning phase is not being restarted every week by well-meaning edits.
Creative testing
Multiple concepts, hooks and formats live at once, with a clear read on which is carrying performance. Winners get scaled, losers get replaced on a schedule.
Tracking that survives
Server-side events, conversion API setup and clean UTM discipline, so what the platform reports and what your analytics reports are at least having the same conversation.
What you get
Deliverables
Scope is agreed in writing before work starts. These are the components a typical social media marketing engagement includes.
- Paid social strategy and channel selection
- Audience research and campaign structure
- Ad creative concepting and production, including vertical video
- Campaign build, launch and daily optimisation
- Conversion tracking, pixel and server-side event setup
- Creative testing roadmap and performance reporting
Method
How the work runs
Frame
Objective, offer, audience and the numbers the campaign has to hit.
Build
Account structure, tracking and a first wave of creative variants.
Test
Concepts run against each other until a winner is clear.
Scale
Budget moves to what works, with fresh creative queued against fatigue.
Why Sole Digital Media
Three reasons this tends to go well
Creative and media together
The people making the ads sit with the people buying the media.
Built for MENA and North America
Local creative and platform nuance for both regions.
Honest measurement
We report platform numbers and analytics numbers, and explain the gap.
FAQ
Social Media Marketing questions
It depends entirely on market, category and objective. We will tell you during scoping whether your budget can realistically produce a result before you commit to it.
No. Media spend is paid to the platforms directly by you; our fee covers strategy, creative and management.
Works well with
Related services
Influencer & Creator Marketing
Creator strategy, matching, campaign management and measurement — backed by our own MENA creator network.
Digital Advertising
Google Ads, YouTube, display, shopping and programmatic — planned, built and optimised against your cost targets.
Performance Marketing
Cross-channel acquisition and conversion optimisation, run as a single programme against a cost-per-acquisition target.
Next step
Ready to talk social media marketing?
Send a brief and we will come back within one business day — usually with the questions that decide whether this is the right service for you at all.
Sousse, Tunisia · Mississauga, Canada · Working globally