What it is
Social channels decay quietly. Posting slows, replies go unanswered, the grid drifts off brand, and by the time anyone notices, reach has halved. Management is the unglamorous discipline of not letting that happen — consistently, on every platform that matters to you.
Planning and publishing
A monthly calendar built from your content pillars and commercial dates, approved in advance, scheduled and published across Instagram, TikTok, LinkedIn, Facebook, X and YouTube — each adapted to the platform rather than cross-posted.
Community management
Comments, DMs and mentions answered in your tone, within agreed response times, with an escalation path for anything that needs a human from your side. Handled in Arabic, French and English.
Reporting that says something
Monthly reporting on reach, engagement, audience growth and — where the funnel allows — traffic and conversion, with a written read on what to change next month.
What you get
Deliverables
Scope is agreed in writing before work starts. These are the components a typical social media management engagement includes.
- Channel audit and platform strategy
- Monthly content calendar with approval workflow
- Platform-native content production and scheduling
- Community management in Arabic, French and English
- Social listening and competitor monitoring
- Monthly performance reporting and recommendations
Method
How the work runs
Audit
Where each channel stands, and which ones deserve your effort.
Plan
A calendar built around content pillars and your commercial calendar.
Run
Publishing, community management and listening, every day.
Review
Monthly reporting, then adjust the plan on the evidence.
Why Sole Digital Media
Three reasons this tends to go well
Platform-native, not cross-posted
Content is adapted per channel, because the algorithms notice.
Trilingual community management
Arabic, French and English handled in-house.
Reporting with a recommendation
Every report ends with what we are changing and why.
FAQ
Social Media Management questions
Instagram, TikTok, Facebook, LinkedIn, X, YouTube and Pinterest. We will also tell you which of those your brand should stop using.
Yes — production and management are usually combined, though we can work with content supplied by your team or another partner.
Works well with
Related services
Social Media Marketing
Campaign strategy, creative and paid distribution across Meta, TikTok, LinkedIn and Snapchat.
Influencer & Creator Marketing
Creator strategy, matching, campaign management and measurement — backed by our own MENA creator network.
Digital Advertising
Google Ads, YouTube, display, shopping and programmatic — planned, built and optimised against your cost targets.
Next step
Ready to talk social media management?
Send a brief and we will come back within one business day — usually with the questions that decide whether this is the right service for you at all.
Sousse, Tunisia · Mississauga, Canada · Working globally